Easts Rugby
social media management, content creation, graphic design and campaign strategy
Client:
Eastern Suburbs District Rugby Union Football Club is a Sydney sports club that hosts junior, women 's, and men’s rugby teams playing rugby 7’s, 10’s and 15’s.
Role:
Freelancing client looking for support to create content that reflects the ‘Beasties’ brand to attract new players and sponsors to the club.
My main role has been to support the development of the women’s social media on Instagram and Tik Tok.
Additionally, I collaborate with a graphic designer and volunteers to create content ideas and campaign strategies for the main Easts Instagram page and TikTok.
Socials:
Check out Easts’ social media pages on Instagram and TikTok
@eastsrugby @eastswomensrugby
Social Media Management & Graphic Design:
Collaborating on posts with the Easts main page has helped support the growth of the womens page. Getting creative with designs to avoid repetition is important to keep audiences engaged.
Content Creation & Graphic Design:
Working within the brand guidelines developed by the primary graphic designer I have created multiple digital assets for the Easts Womens Rugby Instagram
Strategy:
Show some personality.
We planned a media day to get photos of our players to use for promotional content.
Audiences are moving away from clean and tidy content and are engaging with more playful unserious posts.
Strategy:
Reels! Reels! Reels!
BTS footage has been getting more audience engagement than heavily produced videos.
Again, show your brands personality and create reels to reach new audiences.
Strategy:
Research trending reels.
Our video using a current trend saw our views and engagement double compared to recent posts.
Strategy:
Use your pins wisely!
Create impactful informational posts to pin on the Instagram page to make it easy for our audience to know what’s happening at the club.
