Art fairs are a huge undertaking for a gallery, a project that requires meticulous planning and adaptable execution. I supported the team by planning the curation and marketing for the art fairs as well as working at the fair to sell the work.

I created digital and print assets to support our marketing and sales campaign, including social media posts, artist postcards, catalogues, EDMs and gift cards for our online competition to expand our audience and client base.

After the 80% sellout success in Sydney, the team decided to tackle Melbourne, bringing over 200 artworks interstate and superseding our sales target by 120%